Tuesday, March 25, 2008

The Monster 696 is more than ready.

A special version, its own website and a wide range of accessories.

In just a few days the latest naked offering from Borgo Panigale will take centre stage – the brand new Monster 696. Since the first version was unveiled at the International Motor Show in Cologne back in 1992, the Monster has enjoyed unrivalled success and become a true icon in the world of motorcycling.

The 696 has inherited all the design and build principles of its predecessor, allowing true Monster character to now shine through from every single component. Providing pure, undiluted excitement, the Monster is the definition of a bike that strikes a perfect balance between performance and everyday riding pleasure.

Ready to arrive in Ducati Stores around the world from the beginning of April onwards, the new Monster comes in a choice of three colour schemes: Ducati red, matte black, and Ducati’s currently hot colour of pearl white.

The last few days have also seen the completion of an exciting special version. Aptly labelled the Monster 696+, it comes pre-accessorised with two sophisticated in-house designer additions. A colour-matched rear seat cover, which gives the bike an even cleaner, sportier look and is quickly removable for your favourite passenger and a unique, head-turning micro-bikini fairing that embraces the digital instruments and rounds off the sporting appeal of the new Monster 696.

To satisfy loyal ‘Ducatisti’ – or ‘Monsteristi’ – a new website dedicated entirely to this very important new Borgo Panigale baby has gone live at www.monster.ducati.it. With just a few clicks, you’re on your own virtual ride through an interactive space full of Monster facts and figures where you can discover the Monster story, its technical data, performance, dealerships and more. Photos and videos include a special Casey Stoner feature showing the MotoGP world champion testing the 696 during a recent visit to the Ducati factory, and an exclusive video of the production line.

The Monster range has always been synonymous with customisation, its minimalist style lending itself perfectly to the customisation and individual interpretation of every component. For this very reason, Ducati already has a wide range of accessories and special parts ready. Specifically for the Monster 696, they are designed to help owners make each and every bike even more unique and original. While images of the new accessory collection will go live online on 27 March, a mouth-watering taster of some special items is already available on Ducati CEO Gabriele Del Torchio’s DESMOBLOG ( blog.ducati.com ).

The Monster 696 dedicated website is a key link between Ducatisti around the world and the company in Bologna, Italy. It is also a great way for everyone surfing the net to discover and fall in love with the Ducati brand and the latest naked bike to come out of Borgo Panigale.


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